Q Monitoring Control Measures Throughout this course you have been developing a preliminary marketing plan for a FICTIONAL company. In Module 9, you will outline the control measures necessary to monitor the progress. Complete Your Plan and Review You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary. Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements? Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items. Be sure to review all of the sections for complete assignment details! Submission Save your final plan using a naming convention that includes your first and last name and the activity number or description. Do not add punctuation or special characters to the file name. Submit your completed assignment to your instructor in this activity. Review the Marketing Plan evaluation rubric for detailed grading criteria. This activity supports Module Objectives 1 & 4 and Learning Outcomes LO2, 4, 5, 6, 7, & 10.